moovel
Blog Content
The moovel Group operates at the leading-edge of urban mobility. By developing sustainable, technological solutions, it aims to simplify the way we get around cities, and ultimately improve our quality of life.
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Alongside that, moovel Group explores today’s mobility challenges, ponders tomorrow’s possibilities, and shares insights at Move-Forward.com. In the past, the articles had been commissioned from academics or occasionally written by staff.
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But the company wanted to throttle up production of both timely and evergreen content. And in the process reach a wider audience of industry experts, influencers, early adopters, and transit officials.
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I was drafted to write two dozen articles on topics ranging from transportation equity to mobile ticketing, and blockchain applications to AV legislation.
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Articles had to present the latest data, disruptions, political debates and technical details thoroughly and accurately. Original interviews provided expert perspectives.
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At the same time, complex concepts had to be simplified to appeal to a broader audience. That meant ensuring every idea was clear, and the tone accessible, without losing moovel Group’s authoritative voice.
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